Last Update: November 18, 2021

The website (the "Site") is brought to you by LifestyleCX, Inc. d/b/a AgingChoices. This Privacy Policy (the "Privacy Policy") provides information about our policies and procedures regarding the collection, use and disclosure of information received through the Site (the "Privacy Policy"). This Privacy Policy is incorporated into and is part of, our Terms and Conditions which govern your access to and use of the Site. If you have comments, suggestions, questions or concerns about our Privacy Policy, please contact us at [email protected].

There are a few terms that we will use frequently in this Privacy Policy that we want to define clearly for your understanding:

  • We use "AgingChoices,” “we,” “us” or “our" to refer to LifestyleCX, Inc. d/b/a AgingChoices
  • We use "AgingChoices Services" to refer to the Site and any other LifestyleCX website, application, or other product or service made available to Users.
  • We use "User,” “Users,” “you” or “your" to refer to people or entities visiting the Site or registered to use the AgingChoices Services as a Consumer User or a Senior Care Service Provider.
    • A "Consumer User" " refers to any individual who visits the Site in order to utilize the AgingChoices services to identify senior support services.
    • A “Local Market Advisor” refers to businesses that act as brokers, placement advisors, and/or agents in local markets to connect Consumer Users to Senior Care Service Providers.
    • A "Senior Care Service Provider" is a provider of senior care, housing, and/or support products and services who AgingChoices may present to a Consumer User through the Site.


I. Amendments To This Privacy Policy

This Privacy Policy may be amended from time to time, with or without notice to Users. AgingChoices recommends that you revisit this page frequently, so you are aware of any changes. As appropriate, AgingChoices may provide you with additional notice of any material amendment. Your continued use of the Site and AgingChoices Services will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the Site and notify us immediately that you do not want your information used in accordance with the changes.

II. Your Information

AgingChoices respects the privacy and other rights of its Users. This Privacy Policy outlines the ways in which we may collect and use information about Users.

a. Collection of Personal Information

"Personal Information" means all personally identifiable information (e.g., your name, physical address, email address, telephone numbers) that you submit in connection with the AgingChoices Services. AgingChoices does not collect Personal Information unless you voluntarily submit it in connection with your use of the AgingChoices Services, send inquiries to AgingChoices, or participate in certain activities available via the AgingChoices Services.

We collect Personal Information when you choose to use certain features of the AgingChoices Services, including when you: (i) create an account; (ii) use the AgingChoices Services to connect with Senior Care Service Providers, (iii) communicate with AgingChoices, (iii) upload contents, comments, videos or photographs, or (iv) consent to receive commercial or promotional email and/or direct mail from AgingChoices. We also collect Personal Information for maintaining records and contact details for our business purposes.

Please do not share your medical records or personal health information with AgingChoices at any time. AgingChoices does not collect medical or health information from its Users.

b. Collection of Consumer Information

"Consumer Information" includes Personal Information from Consumer Users as well as any additional information that AgingChoices receives from or about Consumer Users. Sharing information with AgingChoices is always voluntary and Consumer Users control what information they provide to AgingChoices when using the Site and AgingChoices Services. Consumer Users should note that once they have submitted information to the Site before, during, or after registration, it may be shared with a Senior Care Service Provider or third-party partners in connection with the AgingChoices Services. Consumer Information may include, but is not limited to:

  • Personal Information about a Consumer User; and
  • Information about a Consumer User’s, lifestyle choices and preferences, financial condition, or receipt of aging care services and benefits;
  • Anonymous Information (as explained in more detail below) that we receive about Consumer Users;
  • Information we receive from third parties about Consumer Users, including, but not limited to, advertising partners, customers, and vendors; and
  • Any other information a Consumer User chooses to share with us when communicating with AgingChoices.

c. Collection of Information from Senior Care Service Providers and Local Market Advisors

We may collect this additional information from Senior Care Service Providers and Local Market Advisors in connection with the community profiles they create on the Site:

  • Personal Information about a Senior Care Service Provider or Local Market Advisor;
  • Company information; and
  • Category descriptions of features, services, resources, amenities and other details about the Senior Care Service Providers with whom the Local Market Advisor has a relationship.

Senior Care Service Providers and Local Market Advisors should be aware that any information that is shared with AgingChoices and/or published or displayed on the Site:

  • May be reviewed by AgingChoices before it is approved for publication and distribution through the Site;
  • Will be accessible to all Users accessing the Site;
  • Can be associated with Senior Care Service Providers and Local Market Advisors whether or not they are actively using the AgingChoices Services;
  • Can be included in search results for Users utilizing the AgingChoices Services; and
  • May be visible and accessible through general search engines like Google.

d. Online Account Registration

Users may register for an online account when using our Site. Once you have completed the User registration process with AgingChoices, you will be able to access the Site using your email address and a unique password. Your password is exclusively for your use and should not be shared except as needed to facilitate the use of the Site by you and those individuals authorized to use the Site on your behalf. It is the responsibility of each User to safeguard its password. If you believe your password has been lost, stolen, or otherwise compromised, or that your account security has been compromised in any way, please reset your password and contact AgingChoices immediately.

e. Information Gathered Automatically

Information We Collect About Your Interaction With The Site. AgingChoices automatically collects additional information about your interaction with our Site (including metadata), which includes access on mobile devices. This information does not identify you as an individual (“Anonymous Information”),but by using cookies, web beacons, or other automated technologies (as explained in more detail in Section V below), we may receive certain standard information that your browser sends to many or all websites you visit, including but not limited to:

  • Time and date of your visit and the pages you visit;
  • Your internet service provider, IP address, and technical information about the IP address;
  • The browser and operating system type;
  • Information about the network and device you are using (such as whether it is a mobile device or a desktop computer); and
  • Your geographic location
  • Information about how and when you use our Site and Services and other technical information

We may use Anonymous Information primarily to maintain the security and operation of our Software and/or Website, and for our internal analytics and reporting purposes. For clarity, Anonymous Information means information that is not associated with or linked to your Personal Information and does not permit the identification of individual persons.

f. Your Content

The Site permits Users to submit certain content to the Site (“User-Generated Content”), including reviews of Senior Care Service Providers and Local Market Advisors. AgingChoices assumes no responsibility for securing User Generated Content you submit via the AgingChoices Services.

AgingChoices may enter into agreements with third party Business Partners and Industry Partners, and as result, may have an obligation to provide other with, or enable others to use, any User Generated Content you submit to us. It is important for you to review these Privacy Policies for any updates. If you do not agree with the changes, then you should stop using the Site and notify us immediately that you do not want your information used in accordance with the changes. WE ARE NOT RESPONSIBLE FOR THE PERSONAL INFORMATION AND OTHER NON-IDENTIFYING INFORMATION YOU CHOOSE TO SUBMIT IN ANY PUBLICLY ACCESSIBLE AREA OF THE AGINGCHOICES SITE OR SERVICES.

g. Retention

AgingChoices will retain any Personal Information that you submit in connection with your account unless AgingChoices deems such Personal Information to violate this Privacy Policy or until such time as you decide to remove or request deletion of such Personal Information. You understand that deleted Personal Information may persist for a reasonable period of time on AgingChoices' backup servers; however, such retention period will not exceed ten (10) days). By providing your Information to us through the Site, you accept that we may retain this information as explained herein.

III. How We Use Your Information

General Use. We may use your Information for the following purposes:

  • To deliver, monitor, and improve AgingChoices Services, and to operate the Site;
  • To present Consumer Users with suggested choices for Senior Care Service Providers and relevant products, partners and vendors which match their stated preferences concerning location, amenities,type of care they are seeking, and needed related products and services;
  • To facilitate our relationships with Business Partners and Industry Partners;
  • To maintain the safety and security of AgingChoices, the AgingChoices Services, and data submitted to AgingChoices;
  • To ensure data accuracy and integrity, and to safeguard the rights of you, AgingChoices and other users and visitors to the Site;
  • To send relevant emails and/or text messages to you concerning available services and promotions based on your stated preferences;
  • To improve internal operations of AgingChoices, including for troubleshooting, research, and enhancement of AgingChoices Services and Site;
  • To respond to your requests and inquiries and to provide you with requested customer support;
  • To review Site usage in order to customize, measure and improve the AgingChoices Services and the content, layout and functionality of the Site;
  • To communicate with you about important changes to the Site and/or our business;
  • To identify and offer you new AgingChoices Services and products; and
  • To tailor the Site to your needs and the needs of other Users.

Direct Marketing. We may send out marketing messages (such as a newsletter or alert) to Users who have provided us with contact information to communicate about developments with our business, to offer special promotions, or to announce important happenings in our industry. We will ask for your consent to receive marketing communications when we collect your contact information, and you can always choose to stop receiving newsletters or other communications from us by clicking the “unsubscribe” link at the bottom of a marketing message. Please understand that if you choose not to receive promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and/or communications with us.

IV. How Users’ Information Is Shared

Third Party Sharing. AgingChoices may allow third Business and Industry Partners to access Consumer Information (including Personal Information) ONLY IF:

  • You have voluntarily shared the information in a review or in posting comments about a Senior Care Service Provider using the AgingChoices Services;
  • We have a legitimate business purpose for sharing such information with service providers, Business Partners, and/or Industry Partners under contract with AgingChoices who help with our business operations;
  • We have your express permission to do so.

From time to time, AgingChoices may share information with Business and Industry Partners. Once this information has been shared AgingChoices has no control as to whether or how these Business and Industry Partners share or use your Information that you have shared with them or that they have accessed. At that point, use and sharing of your information is governed by the Business and Industry Partners’ privacy policies.

If you opt to share your information with Senior Care Service Providers or Local Market Advisors through the AgingChoices Services, please be advised that at that point, use and sharing of your shared information by the Senior Care Service Provider, AgingChoices Partner, or Local Market Advisor, as the case may, will be governed by the Privacy Policies of that party.

Aggregated Research. We may also share aggregated non-identifiable information about our Users with third parties in order to help market our products and develop new vendor and customer relationships.

Other Circumstances. As with any business, it is possible that in the future we could merge with or be acquired by another company. If this occurs, the successor company would have access to the information we collect but would continue to be bound by this Privacy Policy unless and until it is amended. For clarity, we may disclose your Personal Information if we are involved in a merger, acquisition, or sale of any or all of our business and/or our assets to such third parties, or if we have a good faith belief that disclosure is necessary to:

  • Comply with applicable laws, regulations, legal process (such as a subpoena), or enforceable government requests;
  • Enforce our Terms and Conditions, including investigation of potential violations of such Terms and Conditions or to detect, prevent or otherwise address fraud, security, or technical issues with respect to the Site;
  • Facilitate fraud prevention, risk assessment, investigation, product development, and debugging purposes; and
  • Facilitate fraud prevention, risk assessment, investigation, product development, and debugging purposes; and

V. Cookies, Beacons, and Other Automated Technologies

AgingChoices Services may use cookies, beacons, and the like to monitor and enhance Users’ experience with the AgingChoices Services and for advertising and research purposes; to store your information; and to protect you, AgingChoices and others. For your information:

  • Cookies.A "cookie" is a small computer file that is sent to your computer when you visit a website to make each visit more efficient. Cookies may store user preferences and other information. You may opt-out of receiving cookies by instructing your browser to stop accepting cookies or to prompt you before accepting a cookie from websites you visit, by changing your browser options. Please note, however, that by blocking or deleting cookies used with the AgingChoices Services, you may not be able to use all aspects of the AgingChoices Services. You can learn more about cookies by visiting, which includes useful information about cookies and how to block cookies on different types of browsers and mobile devices.
  • Web Beacons. A "web beacon" is a small piece of information or data stored on your computer or mobile device that is used to determine your preferences and to track your search terms and other behaviors or activities as you navigate around the Internet. If you object to this practice, you may erase or block certain web beacons. We recommend, however, that you allow web beacons to be stored on your computer or mobile device as they may be needed to properly use the AgingChoices Services.
  • "Do Not Track” ” requests. The Site currently honors “do not track" or similar signals from your browser. However, once you leave our Site, AgingChoices has no control over the actions of third parties.

VI. Security

We use commercially suitable physical, electronic, and managerial procedures designed to safeguard and secure the information we collect on our Site. These procedures include, but are not limited to, encryption, passwords, and physical security. We also limit access to Personal Information we receive to our employees, contractors, professional advisors, Business Partners and Industry Partners (as defined below) who need access to that information in order to do their jobs or provide services to us. However, no data protection procedures are entirely infallible. As a result, while we strive to protect your Personal Information, we cannot guarantee that it will be 100% secure. Your transmission of data to our Site thus is done entirely at your own risk. Please do not transmit medically sensitive information and data.

VII. Business Partners

We use and work with certain third-party application and technology companies (“Business Partners”) to provide hosting, payment processing, marketing, database integration, technology development, business intelligence, analytics and other services for us or for our Users. These Business Partners may have access to or process your information for the purpose of providing those services. Some functionality in the Site may use white-labeling techniques to serve content from Business Partners while providing the look and feel of our Site. Please note that, in some instances, you are providing your information to these third parties acting on behalf of AgingChoices. We have discussed certain of our Business Partners in more detail below.

a. Analytics Partners

AgingChoices partners with analytics partners ("Analytics Partners") to collect Anonymous Information about how our Site is used. Our Analytics Partners may use cookies, beacons, or other automated technologies to collect information about you.

b. Payment Processors

AgingChoices currently offers its Users, Senior Care Service Providers and Local Market Advisors certain payment options through the Site, as explained in more detail in our Billing Terms and Conditions. AgingChoices does partner with a third-party payment processor (“Payment Processor”) so that Senior Care Service Providers and Local Market Advisors may pay fees to AgingChoices directly through the Site. For Users, Senior Care Service Providers and Local Market Advisors paying fees through the Site, please note that your credit and debit card information (number, expiration date, security code) is provided directly to the Payment Processor and is stored by the Payment Processor and not by AgingChoices. The Payment Processor may share your information with AgingChoices so that we may complete transactions with you, but AgingChoices does not collect credit and debit card information directly through the Site and kindly asks you not to share this information with us when submitting requests for additional information.

VIII. Industry Partners

We partner with Senior Care Service Providers and Local Market Advisors (“Industry Partners”) across the country in order to provide you with high-quality options for senior care, housing, and/or support products and services in your local communities. AgingChoices sometimes enters into contracts with Industry Partners and may receive a fee or share revenue with our Industry Partners in the event you choose a Senior Care Service Provider referred to you by AgingChoices. These arrangements allow us to offer the AgingChoices Services to you free of charge and to receive compensation if we are able to help you identify and select a Senior Care Service Provider. AgingChoices is committed to being transparent about our relationships with Industry Partners. Please refer to the Addendum to this Privacy Policy for additional information about our arrangements with Industry Partners, including information specific to our business operations in a number of states. Should you have any additional questions, please feel free to contact AgingChoices at any time.

IX. Links to Third Party Websites

The Site may contain links to other websites, including those of third parties or Business Partners. While we seek to link only to websites that share our high standards and respect for privacy, we cannot be responsible for the privacy practices of other websites. By accessing other third-party websites or applications through our Site, you are consenting to the terms and privacy policies of those websites. It is possible that other parties may collect Personal Information about your online activities over time and across different websites when you use the Site.

X. California Privacy Rights

Under California’s "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g. requests made in 2020 will receive information regarding 2019 sharing activities).

To obtain this information, please send an email message to [email protected] with "Request for California Privacy Information" on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.

XI. For Canadian Consumer Users

Canadian citizens, except under circumstances defined by law, are entitled to access their Personal Information collected by AgingChoices. If you believe that the Personal Information about you that we have collected is incomplete or inaccurate, please contact us and we will correct the information upon verification of the omission or error and of the identity of the person requesting the change.

Canadian citizens who wish to request further information about our compliance with Canadian privacy laws or who have questions or concerns about our privacy practices may contact us using the contact information set forth below.

XII. Other International Users and the General Data Protection Regulation

The AgingChoices Services are operated in the United States and we host all data received through the AgingChoices Services in the United States. By using the AgingChoices Services, you are consenting to the transfer of your Personal Information to the United States.

If you are a User from a member state of the European Union, please be advised that AgingChoices is committed to complying with the principles of the General Data Protection Regulation (the "GDPR") and has technology and business practices in place so that Users may take advantage of certain choices and protections encouraged by the GDPR. For example:

  • Users can easily access their Personal Information stored in the AgingChoices Services at any time. Senior Care Service Providers may use access controls to select who is able to view their information.
  • Users may also delete their profile at any time. If requested by a registered User of the AgingChoices Services, AgingChoices will promptly delete any information we store about the User, subject to retention on backup servers for up to ten (10) days.
  • Users may also request a copy of their Personal Information stored by AgingChoices by contacting us directly. If your information has been shared with a third party, as described elsewhere in this Privacy Policy, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.
  • All marketing and transactional features of the AgingChoices Services rely on opt-in and/or opt-out features.

Please also know that you have the right to complain to your local information protection authority should you have concerns with respect to how we are processing your Personal Information. Your local data protection authority will be able to give you more information on how to submit a complaint.

XIII. Users Only of Legal Age of Majority

Our Site is designed and intended for those who are at least 18 years old. By using our Site, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from a User’s misrepresentation of his or her age. No one under age 13 is authorized to submit any information to AgingChoices, directly or through the Site, whether or not it is Personal Information. Under no circumstances may anyone under age 13 visit or use our Site. Parents or legal guardians of children under 13 cannot agree to these terms on a minor child’s behalf.

XIV. Contact AgingChoices

If you have questions or complaints regarding this Privacy Policy, or the AgingChoices Services or our business practices, please contact us via the "Contact Us" link at, or at:

LifestyleCX, Inc. d/b/a AgingChoices!
Attention: Legal
PO Box 43
Guilford, CT 06437
United States

Phone: 888-910-0776

Email: [email protected]